Euro RSCG Will Handle Diabetes TreatmentFrench pharmaceutical giant Aventis picked Euro RSCG Worldwide, New York, as its worldwide agency for its Lantus diabetes treatment.
The agency competed against four ad agency networks. Billings were not disclosed.
Euro RSCG will handle advertising, interactive marketing and medical education in markets like the United States, Britain, Japan, France and Germany. Its 7-month-old MetaMax business unit will offer customized client service for coordination across marketing disciplines and markets.