Euro RSCG Life Buys Spanish Pharma-Focused Firms

Share this article:
Euro RSCG Worldwide's Euro RSCG Life healthcare division entrenched itself in Spain by acquiring Esquema, the country's largest independent healthcare ad agency, and Medea, a major medical-education firm.


The companies, operating under the Euro RSCG Life Esquema and Euro RSCG Life Medea names, will offer full-service capabilities to pharmaceutical clients. Terms were not disclosed.


Based in Madrid, the acquired firms have a total 28 staff working on clients like Aventis, Cinfa, Roche, Lilly, Abbott, Bristol-Myers Squibb, Serono, GlaxoSmithKline and Rottapharm. Euro RSCG Life also has an office in Barcelona, one of 46 Euro RSCG Life offices in 16 markets worldwide with 1,000 employees.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.