Euro RSCG Gets Argos Account
The three-way pitch included incumbent Ogilvy & Mather and Leo Burnett. The agency initially will work on Argos' new catalog, due in August.
Owned by Great Universal Stores, Argos recorded a 14 percent rise last Christmas. Argos' store catalog last year reported sales of $2.9 billion.
Argos joins a roster of Euro RSCG Wnek Gosper clients like Abbey National, Benckiser, Peugeot, Evian and Cadbury. The agency is Britain's 13th largest in billings size.