Euro RSCG Gets Argos Account

Share this article:
British retailer Argos selected Euro RSCG Wnek Gosper, London, to handle creative on its $29.5 million account.


The three-way pitch included incumbent Ogilvy & Mather and Leo Burnett. The agency initially will work on Argos' new catalog, due in August.


Owned by Great Universal Stores, Argos recorded a 14 percent rise last Christmas. Argos' store catalog last year reported sales of $2.9 billion.


Argos joins a roster of Euro RSCG Wnek Gosper clients like Abbey National, Benckiser, Peugeot, Evian and Cadbury. The agency is Britain's 13th largest in billings size.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.