Euro RSCG expands services to Sprint

Share this article:

Euro RSCG Chicago is adding consumer and business-to-business e-mail, as well as related microsite and landing page develop­ment and implementation, to its responsibili­ties for Sprint. The telecommunications firm continues to work with agencies on other aspects of its digital marketing.

Euro RSCG started working with Sprint on direct marketing in 2003, and, in 2007, Sprint consolidated its consumer and b-to-b direct marketing work with the agency, making Euro RSCG its direct marketing agency of record.

The new responsibilities, which begin immediately, will include creative devel­opment of e-mail programs, as well as developing strategy and digital planning, programming, information architecture and testing.

“Like with all of our clients these days, Sprint has recognized that digital com­munications are critical at this point,” said Suzanne Lord Rossi, managing director at Euro RSCG Chicago. However, because the Sprint product “sits on a digital device,” digital communications are even more important to its marketing strategy than they would be to many other companies, Rossi said.

Part of Euro RSCG's focus will be on using strategic frameworks and analytics to improve the efficiency and effectiveness of Sprint's e-mail efforts.

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.