Euro RSCG Buys Stake in Tyee Group
The group will become known as Tyee Euro RSCG and will become part of Euro RSCG's branded marketing services operation, the Sales Machine.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?