Euro RSCG 4D wins Dos Equis digital

Share this article:

Heineken USA on June 27 chose Havas's New York agency Euro RSCG 4D to handle the digital advertising business for its Dos Equis brand. The account was previously handled by AKQA.

In collaboration with Euro RSCG Worldwide, the agency responsible for Dos Equis advertising, Euro RSCG 4D has recently redesigned the Dos Equis brand Web site at www.DosXX.com.

Euro RSCG 4D also created a microsite at www.staythirstymyfriends.com. The site aims to spotlight the centerpiece of the brand's new advertising campaign, the "Most Interesting Man in the World."

The integrated "Most Interesting Man" campaign, for which Euro RSCG 4D will handle all of the interactive advertising, launched mid-April.

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.