Euro RSCG 4D names Donovan head of strategy for IBM business
Reporting to George Gallate, global chairman of Euro RSCG 4D, Donovan is responsible for the agency's IBM-related strategy.
IBM has been a Euro client for 14 years in the e-commerce facilitation space, but the agency won its global digital work last year, according to Gallate.
Donovan was also assigned PR responsibilities because of the overlap between the two practices in social media.
“There's a growing importance of social,” said Gallate. “Digital is at the center of communications and to try to pigeonhole social into one particular group, whether marketing or PR, isn't appropriate.”
Donovan most recently worked as chief strategy officer for Euro RSCG Asia-Pacific, based in China.
Kandace Hudspeth also joined the agency's IBM team as global strategy manager. She was previously director of digital at MRM Worldwide.
Euro RSCG 4D won the IBM account last October. It handles global digital branding for the technology company.