Euro RSCG 4D Discovery acquires Congruent Media

Share this article:

Euro RSCG 4D Discovery, an analytics, behavioral marketing and CRM agency network, has acquired Internet marketing and interactive design shop Congruent Media. Terms of the deal, announced August 23, were not disclosed.

Euro RSCG 4D Discovery absorbed Congruent, its 15 employees and its Baltimore office as part of the agreement, reached last month. Dawes and Jeffrey Rudolf, who cofounded Congruent in 2003, have joined Discovery as SVP of digital and SVP of digital technology, respectively. Discovery is the North American data analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide.

“They've got great talent,” Discovery CEO Clive Maclean said of Congruent. “They've been doing some really nice work. They have some particular capabilities in the mobile area. One of them is a proprietary mobile couponing software that they developed. They have increased our horsepower and bandwidth in the digital area.”

Discovery will assume marketing and creative responsibilities for Congruent's clients, which included Johns Hopkins University, Speakman Company, Pollard Banknote Limited, Signs by Tomorrow and Hurricane Grills & Wings.

Dawes said joining Euro will give his team greater opportunity.

“Joining a large network like Euro and bringing those core digital capabilities to the flagship client roster that Euro has, is a great opportunity for everybody involved,” he said. “Now everyone gets to work on this A-plus stage that Euro's in.”

Euro RSCG 4D announced earlier in August that it also had acquired Indian SEO and marketing firm Acmic Digital. The deals are not part of a larger acquisition strategy, said Maclean.

“Where we particularly have areas of expertise, if we're either looking to bolster or acquire, we've been looking at opportunities, and this was one of them,” he said. 

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.