EUniverse and Sony Music Entertainment Form Alliance
EUniverse will make use of e-mail campaigns, opt-in and banner ads on its network to promote and sign up its users to SME online properties such as Emazing and InfoBeat.
Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.