EUniverse and Sony Music Entertainment Form Alliance
EUniverse will make use of e-mail campaigns, opt-in and banner ads on its network to promote and sign up its users to SME online properties such as Emazing and InfoBeat.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.