EUniverse and Sony Music Entertainment Form Alliance
EUniverse will make use of e-mail campaigns, opt-in and banner ads on its network to promote and sign up its users to SME online properties such as Emazing and InfoBeat.
Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?
The long road to digital marketing leadership starts with organizational alignment, a study finds.
A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.