*EU Member States Approve Safe Harbor Pact With U.S.

Share this article:
The European Commission yesterday received approval from European Union member states for a safe harbor agreement that will allow a continued flow of data to the United States from the EU.


The announcement came from Lisbon, Portugal, where the U.S.-EU Summit is taking place.


The safe harbor arrangement -- which was agreed upon by U.S. and EU negotiators in March but now approved by EU members -- is the result of more than two years of discussions.


It was developed in response to a European Commission Directive on privacy, a sweeping rule that went into effect in October 1998 prohibiting the transfer of personal data to non-EU countries that do not meet privacy protection standards.


The safe harbor now must be reviewed by the European Parliament before it can be formally adopted and implemented. Subject to this review, the remaining procedural steps are expected to be completed in July.


If implemented, the accord will enable U.S. organizations to continue to receive personal data from Europe by adhering to safe harbor principles and complying with European privacy regulations.


U.S. Secretary of Commerce William M. Daley lauded the EU Member State approval of the safe harbor arrangement.


"This is a landmark accord for e-commerce because it bridges the differences between EU and U.S. approaches to privacy protection," Daley said in a statement. "Once the accord is implemented, it will enhance consumer confidence by protecting European citizens' privacy, reduce business costs and keep data flowing across the Atlantic. These are key to the continued expansion of our information economies and the thousands of jobs they generate. Today's approval by the EU Member States begins the process which guarantees implementation of the accord."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.