May 25, 1998
E*Trade to Sponsor CBS SportsLine
Online brokerage firm E*Trade, Palo Alto, CA, and Internet sports service SportsLine USA, Fort Lauderdale, FL, (www.cbs.sportsline.com) announced a one-year marketing agreement. E*Trade will be the exclusive category sponsor of CBS SportsLine/MarketWatch Business & Financial Arena. SportsLine USA said the deal "looks to incorporate the features of both sites -- stocks and sports -- into one."
The agreement includes using E*Trade-branded banners running throughout promotions on CBS SportsLine and GolfWeb (www.golfweb.com), along with the exchange of branded content, tools and technology.