E*Trade to Sponsor CBS SportsLine
The agreement includes using E*Trade-branded banners running throughout promotions on CBS SportsLine and GolfWeb (www.golfweb.com), along with the exchange of branded content, tools and technology.
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PK4 media introduces a "Drag Ad" alternative to "Skip Ad."
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It acquires Appoxee, a mobile marketing platform created for marketers by marketers.