E*Trade to Sponsor CBS SportsLine

Share this article:
Online brokerage firm E*Trade, Palo Alto, CA, and Internet sports service SportsLine USA, Fort Lauderdale, FL, (www.cbs.sportsline.com) announced a one-year marketing agreement. E*Trade will be the exclusive category sponsor of CBS SportsLine/MarketWatch Business & Financial Arena. SportsLine USA said the deal "looks to incorporate the features of both sites -- stocks and sports -- into one."


The agreement includes using E*Trade-branded banners running throughout promotions on CBS SportsLine and GolfWeb (www.golfweb.com), along with the exchange of branded content, tools and technology.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.