E*Trade to Sponsor CBS SportsLine
The agreement includes using E*Trade-branded banners running throughout promotions on CBS SportsLine and GolfWeb (www.golfweb.com), along with the exchange of branded content, tools and technology.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.