E*Trade to Sponsor CBS SportsLine
The agreement includes using E*Trade-branded banners running throughout promotions on CBS SportsLine and GolfWeb (www.golfweb.com), along with the exchange of branded content, tools and technology.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.