E*Trade, Hilton in Marketing Pact

Share this article:
Online investing concern E*Trade Group Inc., Palo Alto, CA, formed a marketing alliance with Hilton HHonors, Beverly Hills, CA, yesterday. Hilton HHonors, which has about 2.3 million members, will award up to 25,000 HHonors points, which can be used toward discounts at Hilton lodging facilities, to its members who open an E*Trade account. The offer will be promoted through direct mail. In addition, the two companies are exploring other possibilities for marketing to each others' customer bases.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.