E*Trade Broadens Yahoo Agreement
Online investment services provider E*Trade Group, Palo Alto, CA, has expanded its marketing and commerce agreement with Internet guide Yahoo (www.yahoo.com) and has signed a marketing and content agreement with news and information site ZDNet (www.zdnet.com).The new agreement with Yahoo will increase visibility for E*Trade within Yahoo Finance and will include advertising, sponsorship and promotional programs throughout Yahoo. E*Trade also will sponsor pages like Yahoo Financial News and Insider Trading.
E*Trade, through its agreement with ZDNet, will be the exclusive provider of online investment tools to ZDNet's customers. As part of the agreement, ZDNet will give E*Trade exclusive sponsorship on its Quote Lookup and Quotes Results pages.
