E*Trade Broadens Yahoo Agreement
The new agreement with Yahoo will increase visibility for E*Trade within Yahoo Finance and will include advertising, sponsorship and promotional programs throughout Yahoo. E*Trade also will sponsor pages like Yahoo Financial News and Insider Trading.
E*Trade, through its agreement with ZDNet, will be the exclusive provider of online investment tools to ZDNet's customers. As part of the agreement, ZDNet will give E*Trade exclusive sponsorship on its Quote Lookup and Quotes Results pages.