EToys to merchandise, fulfill Circuit City's online toy business

Share this article:

Circuit City has signed a deal with The Parent Company for the latter to merchandise and fulfill select toys on CircuitCity.com through its eToys division.

EToys will provide children's products for the toys and kids' electronics department on the Circuit City Web site. The eToys platform will also include category management, product content, inventory control and order fulfillment. The online toy merchant provides similar services to Sears.com, Kmart.com, Shop.com, Amazon.com, Macys.com, KBtoys.com, HSN.com and Buy.com.

Earlier this month, Circuit City reported net sales for the fourth quarter ended February 29, decreased 7.7% for a total of $3.65 billion. Comparable store sales decreased 10.4% during the same period. Net sales for the fiscal year ended February 29 decreased 5.5% for a total of $11.74 billion and comparable store sales dropped 7.7%.

On Monday, the multichannel consumer electronics merchant reported it had received an unsolicited acquisition bid from Blockbuster.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.