EToys Launches Birthday Catalog

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EToys has debuted a Birthday Catalog and a party department on its Web site, the Denver-based Internet and catalog toy retailer said yesterday.


The Web site features more than 40 themed party collections, including Disney Princess, Strawberry Shortcake, SpongeBob Square Pants, Star Wars, Hot Wheels and Power Rangers. The catalog includes 30 party themes as well as gift ideas for each theme. It all showcases a selection of non-licensed children's products, including dolls, learning toys and room d├ęcor.


The spring issue includes a special offer of free shipping on orders of $75 or more.


Visitors to the Web site will be able to sign up for the Birthday Club, a free service that sends date reminders and gift ideas for children.


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