Ethnic Sites Start Community Search

Share this article:
Eurekster Inc., San Francisco, which provides community and social search functions for Web sites, said today that three major ethnic community sites will use its technology.


Community Connect, which operates BlackPlanet.com, AsianAvenue.com and MiGente.com (which targets second- and third-generation Latinos who are bilingual or English-dominant), will use Eurekster's SearchPublisher technology to power its community search.


Community Connect has 16 million community members.


SearchPublisher displays results based on the search results that users to those sites click on and find useful. The technology provides a "continuous and automatic behavioral analysis" of the search results.


"As our community members have specialized interests, the ability to explore, find and share more relevant results dynamically will be of great interest to our members," said Court Cunningham, chief operating officer at Community Connect.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.