EthanAllen.com by Organic

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Visitors to Ethan Allen furniture stores are paired with a designer to help build the shopper's vision of a perfect room. Pictures of furniture are posted to a board and the two parties discuss what works and what doesn't.

Organic sought to extend that in-store collaboration online through an interactive platform on EthanAllen.com. Shoppers can create an account and work from design templates or from scratch to bring their vision to life. After saving the work, customers can share the plans with a designer and maintain contact until furniture is ordered. 

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