Estee Serves Up Ham Buyers

Share this article:
Estee Marketing Group Inc., New Rochelle, NY, assumed management of the HoneyBaked Ham catalog list of 100,000 last-12-month buyers of hams and other food items.


The HoneyBaked Ham list is 66 percent female with an average age of 45 and average order size of $125. Geography, recency, gender, dollar and gift buyers are selectable. The base price is $100/M.


Estee suggests this list for offers including epicurean, gourmet, gift, home, publishing, general merchandise and financial.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.