Estee Serves Up Ham Buyers

Share this article:
Estee Marketing Group Inc., New Rochelle, NY, assumed management of the HoneyBaked Ham catalog list of 100,000 last-12-month buyers of hams and other food items.


The HoneyBaked Ham list is 66 percent female with an average age of 45 and average order size of $125. Geography, recency, gender, dollar and gift buyers are selectable. The base price is $100/M.


Estee suggests this list for offers including epicurean, gourmet, gift, home, publishing, general merchandise and financial.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.