Estee Marketing was awarded management of the X-treme Geek Buyers file on February 5. The previous list manager was Specialists Marketing Services.
The file consists of a mostly male audience that spends more than $100 on average per order from the X-treme Geek catalog or Web site. Members often purchase tech items, such as USB drives, or male-interest items like pellet guns.
The 154,380-universe list is available beginning at $135/M.
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