Estee Marketing Debuts Mapleshade File
Names on the file are at postal address, but purchases were made online at www.mapleshaderecords.com.
The file is 90 percent male, with an average order of $70. The base price is $105 per thousand.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
Aim is to develop a "next generation" media planning tool.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.