Estee Marketing Debuts Mapleshade File
Names on the file are at postal address, but purchases were made online at www.mapleshaderecords.com.
The file is 90 percent male, with an average order of $70. The base price is $105 per thousand.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.