Estee Marketing Debuts Mapleshade File
Names on the file are at postal address, but purchases were made online at www.mapleshaderecords.com.
The file is 90 percent male, with an average order of $70. The base price is $105 per thousand.
Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.
Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.
Hungry for growth, the QSR is connecting with millennial customers on and offline.