Estee List to Manage New Hanover List

Share this article:
Estee Marketing Group Inc., New Rochelle, NY, was awarded management this week of Hanover Direct's Encore Catalog file of over 59,000 12-month buyers.


The Encore Catalog is Hanover's compilation book featuring best-selling merchandise from its eight separate catalogs including The Company Store, Domestications, and Gump's. Merchandise ranges from apparel and home furnishings to tools and gifts.


Buyers on the file are 73 percent female and spend an average of $85 per order. They are 100 percent catalog generated and respond to a variety of direct mail offers.


Selects on the file include geography, gender, dollar, recency, multibuyers, and Internet buyers at postal address.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US