Estee Gets Chocolate Buyers Files

Share this article:
Estee Marketing Group Inc., New Rochelle, NY, took management of two catalog files of chocolate buyers.


The M&M's World catalog file has more than 21,300 buyers of chocolate and M&M-licensed merchandise. The file is 71 percent female with an average age of 45 and an average order of $65.


The Ethel M Chocolates catalog file has more than 53,100 chocolate buyers. The file is 66 percent female with an average age of 45 and an average order of $72.


Selects on both files include geography, gender, recency, dollar and gift buyers. Each has a base price of $100/M. Estee recommends them for offers including epicurean, gifts, home furnishings, publishing and financial.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.