Essentus Offering New CRM Application

Share this article:
Essentus, a CRM application provider for the apparel and footwear industry, yesterday released Web-based service Essentus 1.0.


The service lets salespeople enter customer orders, check on returns, verify inventory and review customer history within a secure interface.


The application provides users with the ability to track customer buying trends, including back orders, open orders and orders invoiced. Information is less prone to error because it is only entered once, according to the company.


Sportif USA, an outdoor clothing manufacturer, is beta-testing Essentus 1.0.


"We were spending too much time and money on re-entering sales orders," said John Kirsch, president of Sportif. "With Essentus CRM, our sales representatives now have the same visibility as our inhouse customer service people."


Essentus, New York, built its 1.0 application using Oracle's Web-To-Go, which frees the client from maintaining multiple versions of software.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.