Essential Guides



2013 Essential Guide to Loyalty

2013 Essential Guide to Loyalty is now available for $19.95 as a pdf.




2013 Essential Guide to Data-Driven Marketing

2013 Essential Guide to Data-Driven Marketing is now available for $19.95 as a pdf.




2012 Essential Guide to Email Marketing

2012 Essential Guide to Email Marketing is now available for $19.95 as a pdf.




2012 Essential Guide to Database Marketing

2012 Essential Guide to Database Marketing is now available for $19.95 as a pdf.




2012 Essential Guide to Direct Marketing

2012 Essential Guide to Direct Marketing is now available for $19.95 as a pdf.




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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.