Essential Guides



2013 Essential Guide to Loyalty

2013 Essential Guide to Loyalty is now available for $19.95 as a pdf.




2013 Essential Guide to Data-Driven Marketing

2013 Essential Guide to Data-Driven Marketing is now available for $19.95 as a pdf.




2012 Essential Guide to Email Marketing

2012 Essential Guide to Email Marketing is now available for $19.95 as a pdf.




2012 Essential Guide to Database Marketing

2012 Essential Guide to Database Marketing is now available for $19.95 as a pdf.




2012 Essential Guide to Direct Marketing

2012 Essential Guide to Direct Marketing is now available for $19.95 as a pdf.




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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.