It's time to reframe.
The current, complex, yet straightforward state of email deliverability
Email continues to be a marketing staple because it works without busting the marketing budget—and marketers continue to reinvent it.
Email's greatest strength is also its greatest weakness. Here's how marketers overcome the latter to capitalize on the former.
The 2015 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
In this day and age, marketers have to be mediums.
Today's jumbled customer journey leaves a trail of data that marketers can use to inform their strategies across all channels.
A traditional approach to marketing staffing may no longer be logical or practical.
Is there one channel that can help ensure the success of an omnichannel approach to marketing? Twelve experts sound off.
But privacy and security concerns can make them go bananas.
It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.
The "best" birthday greetings aren't always the ones with the biggest deals.
Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.
Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.
The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.
Email volume has increased 9% year over year in marketers' attempts to woo customers.
The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.
The new realities of how customers interact with brands mean thinking beyond the funnel.
There's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.
As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemental.
4 key areas marketers can manipulate to master the ever-increasing array of customer touchpoints.
Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.
Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?
The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.
What's blocking omnichannel marketing success? Sometimes marketers themselves.
Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
11 direct mail marketing myths dispelled by industry experts. They know their DM.
Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.
5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.
When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.