Essential Guide

A Blast Is the Past

A Blast Is the Past

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It's time to reframe.

We've Got Our ISPs on You

We've Got Our ISPs on You

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The current, complex, yet straightforward state of email deliverability

Email, Like Fine Wine, Gets Better With Age

Email, Like Fine Wine, Gets Better With Age

Email continues to be a marketing staple because it works without busting the marketing budget—and marketers continue to reinvent it.

The Email Opportunist

The Email Opportunist

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Email's greatest strength is also its greatest weakness. Here's how marketers overcome the latter to capitalize on the former.

2015 Essential Guide to Email Marketing

2015 Essential Guide to Email Marketing

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The 2015 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.

Marketer as Mind Reader

Marketer as Mind Reader

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In this day and age, marketers have to be mediums.

The Omnichannel Data Opportunity

The Omnichannel Data Opportunity

Today's jumbled customer journey leaves a trail of data that marketers can use to inform their strategies across all channels.

Rethinking Marketing's Org Chart in an Omnichannel World

Rethinking Marketing's Org Chart in an Omnichannel World

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A traditional approach to marketing staffing may no longer be logical or practical.

The Linchpin Channel Of the Omnichannel Marketing Future

The Linchpin Channel Of the Omnichannel Marketing Future

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Is there one channel that can help ensure the success of an omnichannel approach to marketing? Twelve experts sound off.

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

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But privacy and security concerns can make them go bananas.

The Lexicon of Omnichannel Marketing

The Lexicon of Omnichannel Marketing

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It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

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The "best" birthday greetings aren't always the ones with the biggest deals.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

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Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

Email's Mixed Messages

Email's Mixed Messages

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Email volume has increased 9% year over year in marketers' attempts to woo customers.

What's Hot in Email Marketing?

What's Hot in Email Marketing?

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The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.

Embrace Journey-Centric Marketing

Embrace Journey-Centric Marketing

The new realities of how customers interact with brands mean thinking beyond the funnel.

5 Ways to Evolve Your Marketing to Omnichannel

5 Ways to Evolve Your Marketing to Omnichannel

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There's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.

Measuring Marketing Across Channels

Measuring Marketing Across Channels

As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemental.

Optimizing the Marketing Channel Mix

Optimizing the Marketing Channel Mix

4 key areas marketers can manipulate to master the ever-increasing array of customer touchpoints.

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

Omnichannel Vision, Multichannel Reality?

Omnichannel Vision, Multichannel Reality?

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Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.

Hard Habits to Break

Hard Habits to Break

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What's blocking omnichannel marketing success? Sometimes marketers themselves.

2014 Essential Guide to Direct Mail Marketing

2014 Essential Guide to Direct Mail Marketing

Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.

Direct Mail Fallacies & Realities

Direct Mail Fallacies & Realities

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11 direct mail marketing myths dispelled by industry experts. They know their DM.

Stamping Out "Or Current Resident"

Stamping Out "Or Current Resident"

Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.

Blurred Lines

Blurred Lines

5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.

Marketing Through Rain, Snow, Heat, and Gloom of Night

Marketing Through Rain, Snow, Heat, and Gloom of Night

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When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.

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