ESRI Canada Adds PRIZM CE Data
PRIZM CE segments Canadian consumers into 66 lifestyle types. The system from Environics, Toronto, is a Canadian clustering model that links geo-demographics to psychographics, incorporating social value data with demographics and product preferences to explain consumer behavior.
The system targets Canadian consumers using a cluster analysis of 2001 census demographics and extensive survey data on how Canadians spend their time and money.
PRIZM CE can improve customer profiling and acquisition, cross-selling and site selection, strategic planning and media buying. It can be used in industries such as financial services, packaged goods, retail, telecommunications, government agencies, not-for-profits, media and automotive.
ESRI Canada, Toronto, specializes in geographic information systems. Its tools let organizations integrate, view and analyze geo-demographic data. Using this technology, organizations can see the PRIZM CE data in a spatial context, thus making faster and more informed business decisions based on this integrated view of the data.