ESRI Canada Adds PRIZM CE Data

Share this article:
ESRI Canada will offer its Canadian clients Environics Analytics' PRIZM CE data as well as current and projected demographics and household spending data for 2006. The partnership was announced this week.


PRIZM CE segments Canadian consumers into 66 lifestyle types. The system from Environics, Toronto, is a Canadian clustering model that links geo-demographics to psychographics, incorporating social value data with demographics and product preferences to explain consumer behavior.


The system targets Canadian consumers using a cluster analysis of 2001 census demographics and extensive survey data on how Canadians spend their time and money.


PRIZM CE can improve customer profiling and acquisition, cross-selling and site selection, strategic planning and media buying. It can be used in industries such as financial services, packaged goods, retail, telecommunications, government agencies, not-for-profits, media and automotive.


ESRI Canada, Toronto, specializes in geographic information systems. Its tools let organizations integrate, view and analyze geo-demographic data. Using this technology, organizations can see the PRIZM CE data in a spatial context, thus making faster and more informed business decisions based on this integrated view of the data.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.