ESPN, Footlocker.com Team on Catalog, Web Site

Share this article:
ESPN and Footlocker.com teamed up to create a direct marketing brand, ESPN Shop, consisting of a catalog and Web site, the partners announced this week.


The first issue of the catalog, which mailed Dec. 14, and the Web site, espnshop.com, offer various ESPN-brand and non-branded athletic footwear, apparel and equipment. The Web site also can be accessed through ESPN.com.


Footlocker.com, New York, is managing ESPN Shop.


The catalog and site are divided into several product sections, including a fan shop, where officially licensed team apparel can be found; a sport shop, where athletic footwear, apparel and equipment can be found; and a lifestyle shop, offering a variety of clothing.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.