ESPN, Footlocker.com Team on Catalog, Web Site

Share this article:
ESPN and Footlocker.com teamed up to create a direct marketing brand, ESPN Shop, consisting of a catalog and Web site, the partners announced this week.


The first issue of the catalog, which mailed Dec. 14, and the Web site, espnshop.com, offer various ESPN-brand and non-branded athletic footwear, apparel and equipment. The Web site also can be accessed through ESPN.com.


Footlocker.com, New York, is managing ESPN Shop.


The catalog and site are divided into several product sections, including a fan shop, where officially licensed team apparel can be found; a sport shop, where athletic footwear, apparel and equipment can be found; and a lifestyle shop, offering a variety of clothing.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.