ESPN, Footlocker.com Team on Catalog, Web Site
ESPN and Footlocker.com teamed up to create a direct marketing brand, ESPN Shop, consisting of a catalog and Web site, the partners announced this week.The first issue of the catalog, which mailed Dec. 14, and the Web site, espnshop.com, offer various ESPN-brand and non-branded athletic footwear, apparel and equipment. The Web site also can be accessed through ESPN.com.
Footlocker.com, New York, is managing ESPN Shop.
The catalog and site are divided into several product sections, including a fan shop, where officially licensed team apparel can be found; a sport shop, where athletic footwear, apparel and equipment can be found; and a lifestyle shop, offering a variety of clothing.
