Erwin-Penland Will Handle Verizon's Southeast Region

Share this article:
Verizon Wireless has named Erwin-Penland Inc., Greenville, SC, as its agency of record for retail marketing in the Southeast.


The country's No. 1 wireless communications provider has charged Erwin-Penland with responsibilities that include interactive marketing, strategic planning and research, and retail advertising in the Carolinas, Tennessee, Georgia, Florida, Kentucky and Alabama.


Erwin-Penland previously handled Bell Atlantic Mobile in the Southeast for 11 years. Bell Atlantic Corp. recently merged with GTE Corp. and Vodafone AirTouch to form Verizon Wireless.


The new account makes Erwin-Penland the second-largest marketing firm in South Carolina, according to the agency.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions