Ernan Roman, president of  Ernan Roman Direct Marketing Corp., is recognized as a customer experience innovator and was inducted into the Marketing Hall of Fame for creating three transformational methodologies: Voice of Customer Relationship Research, Integrated Direct Marketing, and Opt-in Marketing. Roman is author several books, including Voice of the Customer Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay, and blogs at "Ernan's Insights on Marketing Best Practices."

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