Erin Dostal

Erin Dostal

Most Recent Articles by Erin Dostal

USPS defaults on $5.5 billion payment to U.S. Treasury

USPS defaults on $5.5 billion payment to U.S. Treasury

The United States Postal Service defaulted on a $5.5 billion payment to the United States Treasury August 1, which was intended to cover the healthcare benefits of the organization's future retirees.

Brands must entertain young audiences to drive engagement

Brands must entertain young audiences to drive engagement

Marketing efforts targeted toward savvy, demanding millenials need to foster engagement through entertainment.

Agencies become jacks-of-all-trades

Agencies become jacks-of-all-trades

In today's integrated marketing world, clients expect agencies to be versed in all media and channels.

Do Not Track is a major point of discussion for marketers

Do Not Track is a major point of discussion for marketers

W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.

As Seen On TV selects BrightShop Digital to handle social media marketing

As Seen On TV selects BrightShop Digital to handle social media marketing

As Seen On TV, Inc., a direct response television (DRTV) company, has selected BrightShop Digital to handle its social media marketing.

More Articles by Erin Dostal

Nielsen acquires Vizu

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As the leading source for direct marketing youth data, ASL Marketing connects your ...