As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.
The United States Postal Service defaulted on a $5.5 billion payment to the United States Treasury August 1, which was intended to cover the healthcare benefits of the organization's future retirees.
Marketing efforts targeted toward savvy, demanding millenials need to foster engagement through entertainment.
In today's integrated marketing world, clients expect agencies to be versed in all media and channels.
W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.