Erin Dostal

Erin Dostal

Most Recent Articles by Erin Dostal

Infographic: Olympic marketing by the numbers

Infographic: Olympic marketing by the numbers

As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.

USPS defaults on $5.5 billion payment to U.S. Treasury

USPS defaults on $5.5 billion payment to U.S. Treasury

The United States Postal Service defaulted on a $5.5 billion payment to the United States Treasury August 1, which was intended to cover the healthcare benefits of the organization's future retirees.

Brands must entertain young audiences to drive engagement

Brands must entertain young audiences to drive engagement

Marketing efforts targeted toward savvy, demanding millenials need to foster engagement through entertainment.

Agencies become jacks-of-all-trades

Agencies become jacks-of-all-trades

In today's integrated marketing world, clients expect agencies to be versed in all media and channels.

Do Not Track is a major point of discussion for marketers

Do Not Track is a major point of discussion for marketers

W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.