Most Recent Articles by Erin Dostal
The United States Postal Service defaulted on a $5.5 billion payment to the United States Treasury August 1, which was intended to cover the healthcare benefits of the organization's future retirees.
Marketing efforts targeted toward savvy, demanding millenials need to foster engagement through entertainment.
In today's integrated marketing world, clients expect agencies to be versed in all media and channels.
W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.
As Seen On TV, Inc., a direct response television (DRTV) company, has selected BrightShop Digital to handle its social media marketing.
More Articles by Erin Dostal
Most Recent Blog Posts
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.