As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.
The United States Postal Service defaulted on a $5.5 billion payment to the United States Treasury August 1, which was intended to cover the healthcare benefits of the organization's future retirees.
Marketing efforts targeted toward savvy, demanding millenials need to foster engagement through entertainment.
In today's integrated marketing world, clients expect agencies to be versed in all media and channels.
W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.