Erin Ickes

Erin Ickes is director of marketing for Message Systems. Reach her at erin.ickes@messagesystems.com.

Most Recent Articles by Erin Ickes

Give customers control to keep communication open

Ask anyone who uses e-mail and they'll probably tell you they're overwhelmed with information from businesses — daily alerts, weekly newsletters, biweekly newsletters, quarterly reports. Information overload often results in customers closing the door on companies by opting out.

Give customers control to keep communication open

Ask anyone who uses e-mail and they'll probably tell you they're overwhelmed with information from businesses — daily alerts, weekly newsletters, biweekly newsletters, quarterly reports. Information overload often results in customers closing the door on companies by opting out.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...