Eric Siegel, Ph.D, Prediction Impact

Eric Siegel, Ph.D, is the president of Prediction Impact, San Francisco. Reach him at eric@predictionimpact.com or (415) 683-1146

Most Recent Articles by Eric Siegel, Ph.D, Prediction Impact

Predictive analytics for revenue-generating response models

Predictive analytics for revenue-generating response models

Response modeling with predictive analytics offers something completely different from standard business reporting and sales forecasting: actionable predictions for each customer. This special form of business modeling foresees each customer purchase, response or cancellation, predicting the individual behavior of each existing or prospective customer under certain conditions. (This article was originally published in the January 15, 2007, DMNews Essential Guide to Lists, Database Marketing and Data Services.)

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