Eric Litman, chairman & CEO, Medialets
Eric Litman, chairman and CEO of Medialets sits down with Direct Marketing News Reporter Ryan Joe to discuss the mobile Web experience and the threat of showrooming.
More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages.
Web scammers smell fresh opportunity in mobile, as a new study shows a marked increase in suspicious activity.
Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.