Eric Litman, chairman & CEO, Medialets
Eric Litman, chairman and CEO of Medialets sits down with Direct Marketing News Reporter Ryan Joe to discuss the mobile Web experience and the threat of showrooming.
A survey of consumers finds they're more than willing to press the 'buy' button on their smartphones--if properly approached.
Most mobile users fall into one of four use-case groups. Knowing which their customers are a part of can help marketers improve their targeting and messaging.
Frank Boulben departs along with the COO and CFO in a front-office reset.