Eric Litman, chairman & CEO, Medialets
Eric Litman, chairman and CEO of Medialets sits down with Direct Marketing News Reporter Ryan Joe to discuss the mobile Web experience and the threat of showrooming.
Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.
Mobile tech companies band together to create an open source, standardized guide to deeplinking best practices.
The recent hype about messaging apps underscores the SMS marketing opportunities.