Eric Litman, chairman & CEO, Medialets
Eric Litman, chairman and CEO of Medialets sits down with Direct Marketing News Reporter Ryan Joe to discuss the mobile Web experience and the threat of showrooming.
Eric Litman, chairman and CEO of Medialets sits down with Direct Marketing News Reporter Ryan Joe to discuss the mobile Web experience and the threat of showrooming.
More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages.
Web scammers smell fresh opportunity in mobile, as a new study shows a marked increase in suspicious activity.
Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.
