Freelance journalist Eric Krell has produced diverse content for everything from HR Magazine to National Public Radio. Based in Austin, TX, Krell likes to look behind the curtain, examining what marketing people talk about when they don't talk about marketing, because that's often when they most clearly express the qualities that make them the talented marketing people they are.

Latest Columns

Stop Marketing and Start Tuning In

Stop Marketing and Start Tuning In

Marketers need to listed first and then provide the information customers actually want.

Numbers Need Narratives

Numbers Need Narratives

ROI and KPIs Don't Always Add Up to Success

Content Is (a Misunderstood and Diverse) King(dom)

Content Is (a Misunderstood and Diverse) King(dom)

Three ways to avoid royal screw-ups when creating and sharing content.

Making Privacy Public

Making Privacy Public

Three ways around pesky, ineffective compliance rules.

The Rise of Pro-Choice Customers

The Rise of Pro-Choice Customers

The era of "You Snooze You Lose" (YSYL) is quickly fading.

Sharks, Trains, CMOs, and CIOs

Sharks, Trains, CMOs, and CIOs

The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.

Timing Is Everything

Timing Is Everything

3 ways to strengthen decisions—by delaying them.

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Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.