Freelance journalist Eric Krell has produced diverse content for everything from HR Magazine to National Public Radio. Based in Austin, TX, Krell likes to look behind the curtain, examining what marketing people talk about when they don't talk about marketing, because that's often when they most clearly express the qualities that make them the talented marketing people they are.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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