Freelance journalist Eric Krell has produced diverse content for everything from HR Magazine to National Public Radio. Based in Austin, TX, Krell likes to look behind the curtain, examining what marketing people talk about when they don't talk about marketing, because that's often when they most clearly express the qualities that make them the talented marketing people they are.

Latest Columns

The CMO Is the Chief Language Officer

The CMO Is the Chief Language Officer

Clear marketing language helps marketers tell effective brand stories.

Healthcare Needs a Marketing Transformation

Healthcare Needs a Marketing Transformation

Why savvy healthcare marketing is just what the doctor ordered.

Big Data Is Not Enough

Big Data Is Not Enough

What Big Data can and cannot do—and how "thicker" data can help.

Why CMOs Need to Befriend CIOs

Why CMOs Need to Befriend CIOs

Innovation is more likely to happen when marketing and IT collaborate.

Fast Insight Isn't Always Best

Fast Insight Isn't Always Best

What cultural anthropology can tell you that lightning-speed data analysis can't.

What We Don't Talk About When We Talk About Data Analytics Skills

What We Don't Talk About When We Talk About Data Analytics Skills

What organizations should really look for when hiring a data scientist today

2014 Resolution: Marketing Clarity

2014 Resolution: Marketing Clarity

The rising power of peer influence can muddy what truly inspires customers to purchase.

Data-Driven Doesn't Mean Data-Only

Data-Driven Doesn't Mean Data-Only

Betting on data doesn't always win the marketing game.

Surveys Rate as a Low Point on the Customer Journey

Surveys Rate as a Low Point on the Customer Journey

Don't let your surveys take your customers for a ride.

Marketing's Project-Centricity Problem

Marketing's Project-Centricity Problem

Elongating the tenures of CMO and other marketers requires thinking differently about their roles.

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