Freelance journalist Eric Krell has produced diverse content for everything from HR Magazine to National Public Radio. Based in Austin, TX, Krell likes to look behind the curtain, examining what marketing people talk about when they don't talk about marketing, because that's often when they most clearly express the qualities that make them the talented marketing people they are.
What cultural anthropology can tell you that lightning-speed data analysis can't.
What organizations should really look for when hiring a data scientist today
The rising power of peer influence can muddy what truly inspires customers to purchase.
Betting on data doesn't always win the marketing game.
Don't let your surveys take your customers for a ride.
Elongating the tenures of CMO and other marketers requires thinking differently about their roles.
Content is the most important aspect of content marketing, yet all too often is lacking in quality.
Why good content reigns and how to start producing it.
This CMO struggle is about marketing's response to complexity; too often, marketing is responding to complexity with complicatedness.
What assets are slipping through the cracks in your marketing?
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.