Freelance journalist Eric Krell has produced diverse content for everything from HR Magazine to National Public Radio. Based in Austin, TX, Krell likes to look behind the curtain, examining what marketing people talk about when they don't talk about marketing, because that's often when they most clearly express the qualities that make them the talented marketing people they are.

Latest Columns

Why CMOs Need to Befriend CIOs

Why CMOs Need to Befriend CIOs

Innovation is more likely to happen when marketing and IT collaborate.

Fast Insight Isn't Always Best

Fast Insight Isn't Always Best

What cultural anthropology can tell you that lightning-speed data analysis can't.

What We Don't Talk About When We Talk About Data Analytics Skills

What We Don't Talk About When We Talk About Data Analytics Skills

What organizations should really look for when hiring a data scientist today

2014 Resolution: Marketing Clarity

2014 Resolution: Marketing Clarity

The rising power of peer influence can muddy what truly inspires customers to purchase.

Data-Driven Doesn't Mean Data-Only

Data-Driven Doesn't Mean Data-Only

Betting on data doesn't always win the marketing game.

Surveys Rate as a Low Point on the Customer Journey

Surveys Rate as a Low Point on the Customer Journey

Don't let your surveys take your customers for a ride.

Marketing's Project-Centricity Problem

Marketing's Project-Centricity Problem

Elongating the tenures of CMO and other marketers requires thinking differently about their roles.

Content Marketing's Plain English Problem

Content Marketing's Plain English Problem

Content is the most important aspect of content marketing, yet all too often is lacking in quality.

Content Isn't King, After All

Content Isn't King, After All

Why good content reigns and how to start producing it.

Marketing's Complicated—and it Really Shouldn't Be

Marketing's Complicated—and it Really Shouldn't Be

This CMO struggle is about marketing's response to complexity; too often, marketing is responding to complexity with complicatedness.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.