Freelance journalist Eric Krell has produced diverse content for everything from HR Magazine to National Public Radio. Based in Austin, TX, Krell likes to look behind the curtain, examining what marketing people talk about when they don't talk about marketing, because that's often when they most clearly express the qualities that make them the talented marketing people they are.
Marketers need to listed first and then provide the information customers actually want.
ROI and KPIs Don't Always Add Up to Success
Three ways to avoid royal screw-ups when creating and sharing content.
Three ways around pesky, ineffective compliance rules.
The era of "You Snooze You Lose" (YSYL) is quickly fading.
The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.
3 ways to strengthen decisions—by delaying them.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.