Freelance journalist Eric Krell has produced diverse content for everything from HR Magazine to National Public Radio. Based in Austin, TX, Krell likes to look behind the curtain, examining what marketing people talk about when they don't talk about marketing, because that's often when they most clearly express the qualities that make them the talented marketing people they are.
Hydration brand CamelBak relies on advocates to energize customers.
4 elements that the business service provider focuses on to grow its digital magazine
Can you back up your content sources?
Lessons from The Simpsons' character that will make marketers go, "Doh!"
Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?
Clear marketing language helps marketers tell effective brand stories.
Why savvy healthcare marketing is just what the doctor ordered.
What Big Data can and cannot do—and how "thicker" data can help.
Innovation is more likely to happen when marketing and IT collaborate.
What cultural anthropology can tell you that lightning-speed data analysis can't.