Freelance journalist Eric Krell has produced diverse content for everything from HR Magazine to National Public Radio. Based in Austin, TX, Krell likes to look behind the curtain, examining what marketing people talk about when they don't talk about marketing, because that's often when they most clearly express the qualities that make them the talented marketing people they are.
Clear marketing language helps marketers tell effective brand stories.
Why savvy healthcare marketing is just what the doctor ordered.
What Big Data can and cannot do—and how "thicker" data can help.
Innovation is more likely to happen when marketing and IT collaborate.
What cultural anthropology can tell you that lightning-speed data analysis can't.
What organizations should really look for when hiring a data scientist today
The rising power of peer influence can muddy what truly inspires customers to purchase.
Betting on data doesn't always win the marketing game.
Don't let your surveys take your customers for a ride.
Elongating the tenures of CMO and other marketers requires thinking differently about their roles.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.