ERA Uses DRTV for Conference Promo

Share this article:
The Electronic Retailing Association is running 1,000 60-second spots on national and cable television to promote its upcoming annual conference.


The spots are scheduled to begin today. The conference is scheduled for Oct. 13-17 in Las Vegas.


The spot was created with the help of ERA members and supporters, including Nancy Marcum & Associates, Concepts TV Productions, North Country Media and Mercury Media. The Aftermarket Co. will provide inbound teleservices for the campaign, while The800Source provided a toll-free hotline for prospects to respond.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.