ERA Uses DRTV for Conference Promo

Share this article:
The Electronic Retailing Association is running 1,000 60-second spots on national and cable television to promote its upcoming annual conference.


The spots are scheduled to begin today. The conference is scheduled for Oct. 13-17 in Las Vegas.


The spot was created with the help of ERA members and supporters, including Nancy Marcum & Associates, Concepts TV Productions, North Country Media and Mercury Media. The Aftermarket Co. will provide inbound teleservices for the campaign, while The800Source provided a toll-free hotline for prospects to respond.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.