ERA Chairman: Government Affairs Is Top Priority

Share this article:
MIAMI BEACH, FL -- Jeffrey Knowles, chairman of the Electronic Retailing Association, outlined the organization's 2006 agenda yesterday at the ERA's Mid-Winter Conference & Trade Expo.


Government affairs ranks as the top priority, he said, noting that the association launched a self-regulation program that has reviewed 80 cases in the past few months.


"ERA has always been about standards," he said. "We can police ourselves."


Knowles also reported that the ERA scored an important victory regarding Regulation E, which deals with ATM-fee disclosures by operators of automated teller machines. As a result, members now can accept debit cards in payment for continuity club and other offers. The main issues of ongoing concern, he said, are Net neutrality, streamlined sales tax and privacy.


Knowles listed three strategies that the ERA has adopted: research, education and alliances. The organization has commissioned Forrester Research to perform a study, he said, and the educational focus will involve educating members on other platforms beyond television. ERA also is in the process of establishing alliances with Internet groups such as the Internet Advertising Board.


Knowles is a partner and chair of Advertising, Marketing and New Media Group at Venable LLP, a Washington law firm.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.