Equitec buy extends Acxiom's retail capabilities

Share this article:

Acxiom Corp. has expanded and enhanced its retail business solution capabilities by acquiring Equitec, a business with marketing and merchandizing optimization expertise in the retail industry.

Acxiom, Little Rock, AR, is a global leader in customer information management and technology. Terms of the asset purchase were not released. All Equitec principals are being retained and will continue to lead this practice in support of the company's retail market growth strategies.

The acquisition solidifies a business relationship that dates to 1999 when the two companies initiated the Market Advantage joint venture.

Equitec clients include Black & Decker, The Home Depot, EarthLink, General Electric, KB Home, Masco Companies, Sabre Holdings, Saks and Travelocity.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.