Equitec buy extends Acxiom's retail capabilities

Share this article:

Acxiom Corp. has expanded and enhanced its retail business solution capabilities by acquiring Equitec, a business with marketing and merchandizing optimization expertise in the retail industry.

Acxiom, Little Rock, AR, is a global leader in customer information management and technology. Terms of the asset purchase were not released. All Equitec principals are being retained and will continue to lead this practice in support of the company's retail market growth strategies.

The acquisition solidifies a business relationship that dates to 1999 when the two companies initiated the Market Advantage joint venture.

Equitec clients include Black & Decker, The Home Depot, EarthLink, General Electric, KB Home, Masco Companies, Sabre Holdings, Saks and Travelocity.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.