Equifax Updates Automotive Marketing Tool

Share this article:
Equifax yesterday released the 2002 version of MatchMAKER, its automotive marketing tool for publishers.


The MatchMAKER database is a proprietary file containing vehicle registration data for more than 250 makes and models of 2001 automobiles, according to Equifax.


Though specific consumers cannot be identified through the database, publishers can use it to show statistics about how many of their subscribers own certain types of vehicles.


"MatchMAKER provides publishers with hard, up-to-date statistics that prove their magazine, newspaper or Web site is one of the best places for auto manufacturers to advertise. And that's information that's going to play a significant role in helping them drive automotive ad sales," Sherri R. Mewha, senior vice president and general manager of Equifax Direct Marketing Solutions, Atlanta, said in a statement.


Reports are generated by matching a publication's subscriber names against state motor vehicle registration data.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.