Equifax Touts Permission Database

Share this article:
Equifax, Atlanta, created the Permission! Database of 1.5 million monthly opt-in hotline names at postal address.


The file is compiled from self-reported data on partner sites.


It offers a range of demographic selects such as gender, age, income, education, occupation and homeownership. It also has lifestyle data, including activities and hobbies, mail-order responders, personal finance, insurance, travel, sports and recreation, health, charitable giving and entertainment selects.


The base rate for the file is $75 per thousand.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.