Equifax Touts Permission Database

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Equifax, Atlanta, created the Permission! Database of 1.5 million monthly opt-in hotline names at postal address.


The file is compiled from self-reported data on partner sites.


It offers a range of demographic selects such as gender, age, income, education, occupation and homeownership. It also has lifestyle data, including activities and hobbies, mail-order responders, personal finance, insurance, travel, sports and recreation, health, charitable giving and entertainment selects.


The base rate for the file is $75 per thousand.


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