Equifax Debuts Web-Based List Management Platform

Share this article:
Equifax Inc. released its new Web-enabled list management platform, Equifax Accel DM, the company said yesterday.


The firm will demonstrate the tool at the Direct Marketing Association's 87th Annual Conference & Exhibition in New Orleans next week.


Equifax Accel lets list managers house rental files, fulfill count requests in real time, fulfill orders and exchange data on the Web. The platform also offers previous usage suppression, order history and user reports as well as tracking of exchange balances.


The system offers unlimited access to consumer data from Equifax databases such as The Lifestyle Selector and TotalSource XL including more than 150 demographic and lifestyle elements. Through the system rental orders can be enhanced with this data.


Equifax, Atlanta, plans to add analytic functions to Accel DM for release in second-quarter 2005, according to the firm.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.