Equifax Debuts Web-Based List Management Platform

Share this article:
Equifax Inc. released its new Web-enabled list management platform, Equifax Accel DM, the company said yesterday.


The firm will demonstrate the tool at the Direct Marketing Association's 87th Annual Conference & Exhibition in New Orleans next week.


Equifax Accel lets list managers house rental files, fulfill count requests in real time, fulfill orders and exchange data on the Web. The platform also offers previous usage suppression, order history and user reports as well as tracking of exchange balances.


The system offers unlimited access to consumer data from Equifax databases such as The Lifestyle Selector and TotalSource XL including more than 150 demographic and lifestyle elements. Through the system rental orders can be enhanced with this data.


Equifax, Atlanta, plans to add analytic functions to Accel DM for release in second-quarter 2005, according to the firm.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.