Equifax acquires Austin-Tetra

Share this article:

Equifax Inc. has acquired Austin Consolidated Holdings Inc., a provider of business-to-business data management and customer data management services for Fortune 1000 companies and government agencies.

The Atlanta-based database company bought Austin Consolidated, also known as Austin-Tetra Inc., in all-cash transaction. Other financial terms of the acquisition were not disclosed.

Austin-Tetra will maintain its presence in Irving, TX, and its founder/CEO, Phil Berkebile Jr., will remain with Equifax under a consulting arrangement during the transition. The rest of the Austin-Tetra team will join Equifax.

Equifax, which offers information solutions to businesses and consumers, said Austin-Tetra will become a key part of its strategy to grow its commercial business, aided by an expanded suite of commercial solutions.

The cornerstone of Austin-Tetra's offerings is the A-T Number, a unique nine-digit identifier for individual business entities such as parent companies, subsidiaries, headquarters and branches.

Using its proprietary technology and data match verification process, Austin-Tetra links data records to build corporate family structures for enterprise-wide visibility of customers and suppliers.

The Austin-Tetra data-match verification process has an industry-leading accuracy rate, a key resource for customers looking to optimize costs and relationships.

Austin-Tetra is based on a proprietary database of more than 30 million global businesses, with information aggregated from more than 300 information sources.

Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.