Equifax acquires Austin-Tetra

Share this article:

Equifax Inc. has acquired Austin Consolidated Holdings Inc., a provider of business-to-business data management and customer data management services for Fortune 1000 companies and government agencies.

The Atlanta-based database company bought Austin Consolidated, also known as Austin-Tetra Inc., in all-cash transaction. Other financial terms of the acquisition were not disclosed.

Austin-Tetra will maintain its presence in Irving, TX, and its founder/CEO, Phil Berkebile Jr., will remain with Equifax under a consulting arrangement during the transition. The rest of the Austin-Tetra team will join Equifax.

Equifax, which offers information solutions to businesses and consumers, said Austin-Tetra will become a key part of its strategy to grow its commercial business, aided by an expanded suite of commercial solutions.

The cornerstone of Austin-Tetra's offerings is the A-T Number, a unique nine-digit identifier for individual business entities such as parent companies, subsidiaries, headquarters and branches.

Using its proprietary technology and data match verification process, Austin-Tetra links data records to build corporate family structures for enterprise-wide visibility of customers and suppliers.

The Austin-Tetra data-match verification process has an industry-leading accuracy rate, a key resource for customers looking to optimize costs and relationships.

Austin-Tetra is based on a proprietary database of more than 30 million global businesses, with information aggregated from more than 300 information sources.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings