October 05, 2010

Equestrian Collections - Lawrence Direct Marketing Inc.

Equestrian Collections

Manager: Lawrence Direct Marketing Inc.

Previous manager: New to market

Description: This list consists of horse lovers who are looking for products to make their riding experience safer and more pleasant.

This list consists of 96% women, 66% over the age of 41, and 70% with an income of more than $75,000. The list's members spend an average of $120 per order. File members also purchase art, collectibles, apparel, home furnishings, books and CDs. It includes new buyers every month from sources including Google, Twitter, Facebook and YouTube.

Size: 75,000 universe

Price: $100/M base rate

Selects: Include by 12-, 24-, and six-month hotline, SCF, state and ZIP Code

Contact: Kathy Tribel

Phone: 540/349-9278

Fax: 540/347-7885

E-mail: ktribel@lawrencedirect.com

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