Epson, iCrossing launch new homepage, holiday campaign

Digital and search marketing agency, iCrossing has launched a new homepage for Epson America along with a new holiday campaign, Epson's Holiday “Deal a Day." The flash-based application functions as a digital calendar that uses animation and graphics to reveal a different product special for each day in December. Through December 25 users will receive daily offers like free two-day shipping.

The new homepage offers rich media and increased user navigation.

"Our goal for the redesign was to better connect with our consumers through a site that not only is visually appealing, but also easy to navigate," said Tod Yamamoto, director of e-business at Epson America Inc. “The platform created by iCrossing enables us to give company updates or highlight new products and specials...,” he said.

ICrossing provides various digital services to Epson. It maintains Epson's Professional Imaging site and previously produced interactive videos to promote the premium ink-jet “Artisan” product line.