Marketers should embrace, not avoid, the data explosion.
Marketing services firm Epsilon launched its Email Response Network (ERN) on September 4, a combination of three email products powered by database intelligence.
According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts.
Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.
A criminal accessed Zappos consumer account information, the online retailer said in a Jan. 15 blog post.
Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be "more trustworthy" than email.
Marketers increased their average email volume by 39% in the first quarter, compared with the prior year, according to a study from email marketing company Epsilon and the Direct Marketing Association's Email Experience Council (EEC). The organizations based the study on 7.1 billion emails sent by about 140 North American Epsilon clients.
Email marketing vendor Epsilon said late last week that it detected a security breach March 30 that compromised the names and email information of several clients' customer databases. Impacted companies include JPMorgan Chase & Co., Walgreens, Best Buy, Ameriprise Financial and TiVo, according to media reports. Epsilon said April 6 that the breach affected about 2% of its total client base, and that no personal identifiable information, such as Social Security numbers, credit card numbers or account information, was accessed.
Mansell Group, an Atlanta-based technology marketing services company, has acquired Seattle-based e-mail marketing firm WhatCounts. Terms of the deal were not disclosed.
A new CRM system has improved Sears Holdings' campaign execution from two and a half months to three and a half days, Tony Arnold, director of CRM at the company, told an audience at the DMA: 2010 Conference & Exhibition.
John Bartold, vice president of Loyalty Solutions at Epsilon, recently discussed with 'DMNews' the role of loyalty programs during the Great Recession.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
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