Epsilon Will Handle Direct Mail for Cancer CenterThe University of Texas M.D. Anderson Cancer Center chose Epsilon to design and manage its direct mail fundraising program, the center said yesterday.
The center will use the Wakefield, MA, company's creative, media and production services as well as results analysis and strategic planning. The center has worked with Epsilon in the past.
Epsilon, a provider of multichannel marketing services, technologies and database solutions, said its selection by the center highlights a period of unprecedented growth within Epsilon's fundraising division. Other new client wins include the Interfaith Alliance, the National Parks Conservation Association and Planned Parenthood.