Epsilon Upgrades St. Louis Plant

Relationship marketing firm Epsilon expanded its direct mail production capacity at its plant in St. Louis with the installation of two new printers and a new tabber, the company said yesterday.


Epsilon installed two new Oce Pagestream 466 printers and one Kirk Rudy 535 Tabmaster. The upgrade increases resolution quality of the plant's output and improves efficiency, according to Epsilon.


The Oce system can print at 600 dots per inch, compared with the plant's capability of 300 dpi prior to the new equipment, and adds roll-to-roll and roll-to-sheet capabilities in addition to the plant's fan-folded form capability.


Epsilon is using the Kirk Rudy 535 Tabmaster to place tabs, stamps and Post-It notes to direct mailers. The system can affix 30,000 tabs per hour, and Epsilon is using it to affix 1.8 million Post-It notes to letters for a client.


close

Next Article in Production and Printing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct Marketing

Anderson Direct Marketing

Anderson Direct Marketing is a premier, full-service direct marketing agency partner providing: program ...

JapsOlson Company

JapsOlson Company

Japs-Olson has been offering <b>solutions</b> to the direct mail industry for <b>over 100 ...

more »

More in Production and Printing

Hyper-personalization in marketing

Hyper-personalization in marketing

Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign.

Capitalizing on transactional documents

Capitalizing on transactional documents

What happens when messages are sent within a printed business document? You may be surprised to know that they get read.

Simplifying complex, personalized print

Simplifying complex, personalized print

You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together.